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You will have the AIcentrix´s full power at your disposal to deploy your needs, focusing on the variables of your interest, the criteria you require, and the application of geospatial views wherever you want applied them anywhere in the world
QBIK Smart Data Platform collects millions of crude data from unlimited public sources, transform them into thousands of grouped variables and offers a maximum depth toolkit for transforming “DATA” into USEFUL, RELEVANT and TIMELY ASSET VALUABLE INFORMATION; all this for allow you filter, match, compare, group, see them chromatically highlighted on gesopatial pespective and present them according your needs
Based on the available information, you can analyze and model scenes you never imagined. You can also drill down into each selected area and discover super rich insights.
With all this available information, you will not only be able to build your Campaign in an integrated way with your Social Media Adset Manager, but you will also have Generative AI-based functions at your disposal to identify and craft the most appropriate message to surgically reach your target audience in each area
A Platform able to take advantage the amazing power of DATA to model scenarios in a flexible and plastic way in order to discover magnificent opportunities to reach the micro/macro desired target with the right message and communicate it in timely and impact way
Providing a Demographic data Layer of maximum depth, segmenting by gender, age range, origin of residence, studies, household composition, type of housing ownership, type of personal and family income...
In short, hundreds of labels that allow the interpretation of the population characteristics of each selected area
Providing a Data Layer from Surveys and Studies elaborated by reputable public and private organizations, from which we apply our own algorithms for extrapolation and territorial distribution for extending the sample to any region that may be selected for its particular analysis
It collects issues identified by the inhabitants of each area as its main problems or desires; and it will turn out to be fundamental information when segmenting and developing a particular action based on the identified premises
The Platform has been designed so that the Campaign Architect can create any type of on-the-fly scenario. To do this, he will have at his disposal a set of intelligent filters that will allow him to represent different views until he reaches the desired population characterization for his campaign
He will be able to combine all the labels of each group of any of the Data Layers and he will be able to see that representation in hot way on the geospatial map. He will be able to save all the scenarios he considers in order to be able to reuse them in the future without having to reconfigure them
This is a differential tool of hugh value. Not only will you be able to analyse, discover, create scenarios and generate automated campaigns. The Architect will also be able to manage and plan activities and interact with his collaborators (endogenous, exogenous, key players in each region...), measure the project and evaluate its results
Providing an Electoral Results Layer of multiple Electoral Processes segmented by General Elections, Regional Elections, Municipal Elections and European Parliamentary Elections
Presenting the data in both tabular and graphical format, identifying the most voted Candidate and offering maximum depth drill-down in each selected area
Provide a Hobbies and Preferences Data Layer from active listening of Social Networks, interpreting the general orientation and stimulous of the population
Active listening is a process of monitoring and tracking in the main social networks, looking for mentions of all kinds on any topic relevant to the strategy, whose meaning allows us to interpret patterns of behavior
The Platform has the ability to inject data from any provided layer (or the result of integrating all or some of them).
The aim is to present views with chromatic disaggregation based sccording to density of the injected data and representing them on multi-depth geospatial maps (CCAA, Province, Municipality, Census Section or Postal Code)
The power that the ability to view data represented in geospatial demarcations confers will allow the Architect to discover and interpret informational treasures at a glance
The Platform offers AI functions to formulate messages directed to each of the areas according to the characteristics of their population
Each of the micro-areas contains electoral, demographic, psychographic and sentiment data of its population mass.
All this data becomes vitally important when it comes to being transformed into highly significant and relevant information to be able to determine which is the most appropriate message according to the combination of all this variables
The Architect may integrate the result of any of the Cataloged Scenarios into any of his active Campaigns on Social Networks
In this sense, the Platform has the capacity to connect to the different Accounts that the Architect has on Social Networks
The Architect can select the desired Campaign and Advertisement on each SN and inject the array of territorial regions covered into the selected Scene as the identified perimeter to launch his advertisement
Reach out to us today! Our team is here to assist you and ensure you get the support you need.
